Give your customer the option to buy your product immediately if possible
Statistics show the average order is increased from 12 to 28% and profits by as much as 35% or more.
Visitors may come looking for information or to browse your menu, but once they realize they can order right there, just the way they want it- With only a few more clicks of the mouse, you have a sale
Here are some of the many other benefits of providing online ordering.
- Frees up staff from the phone to attend to your in-house patrons.
- Eliminate busy signals or long hold times often incurred with call in orders resulting in customer dissatisfaction and sometimes lost sales.
- Your menu is viewed in detail while customers leisurely take their time to make their selections and choose from a variety of menu options and additional accompaniments.
- Order accuracy is increased.
- You gather marketing data that enables you to send targeted advertising messages to online customers -- creating greater customer loyalty and repeat business.
There are many companies that offer online ordering services and will set up your menu on their website for free and will only charge the restaurant if they send you an order. They charge a commission for their services. Although the fees are generally pretty high, usually ranging from $1 to $8, it may be justified as they drive additional business to your store that you would not have otherwise. I do not recommend however providing a link to their ordering engine on your website and paying that commission for a sale you already have,. Also once your customer signs up to an online ordering website, they can use their account on all the other sites using the service, that’s usually your competition
The most important element in a successful online ordering system is the online ordering engine. Just as having the convenience of a reliable ordering system in place enhances customer satisfaction, having a system in place that isn't reliable will do much damage to your customer perception. The only thing worse than a customer browsing your menu, placing an order, and not be able to complete it, is having completed it and arriving at the store only to find the store has not received it. The most important aspects of an online ordering system are reliability, followed by ease of use, and updatability.The system should be flexible enough to accommodate your business requirements as well, such as delivery charges, sales tax , gratuities, charge cards, coupons etc..
Fees for orders vary, some ordering engines charge commission on each order as well. Our online ordering engine PBSMenu (PBSMenu.com) is integrated into the software, letting the customer order directly from your menu. Fees are based on the type of transaction and range from $0.00 for email, $.25 for CPU-CPU and $.50 per phone/fax transaction.
Listed below are some of the features of the PBSMenu ordering engine
Reliable Stable Available
Unlike shopping cart solutions and disparate online ordering providers, PBSMenu is integrated into an attractive menu, when a visitor clicks the menu item they are provided with more information about it, as well as available options to prepare it and an option to add it to their order. The customer will only be asked for a name, an email address and a phone number when they complete and place the order. An account need not be setup unless the customer is paying by credit card
Menu Item Modifiers